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Training and Certification Instructors

Alfonzo AlexanderAlfonzo Alexander serves as Chief Relationship Officer of NASBA and President of NASBA’s Center for the Public Trust (CPT). In his role as President of the CPT, Alexander oversees the day-to-day operations and the growing number of CPT programs, including the Student Center for the Public Trust (StudentCPT), the Ethics Certification Program, the Being a Difference Award program and ethics education initiatives, all of which position the organization to accomplish its mission to champion public trust. As Chief Relationship Officer of NASBA, Alexander is responsible for providing strategic leadership to NASBA’s Communications and Marketing departments. He also has oversight responsibility of leadership development for managers and supervisors, as well as a number of special projects working with the CEO. Read More…


Linda FerrellDr. Linda Ferrell is a professor and chair of the Marketing Department at the Raymond J. Harbert College of Business at Auburn University. She was previously a University Distinguished Chair in Business Ethics at Belmont University. Her research interests include: marketing and society, social responsibility, and business ethics education. She has published in the Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, AMS Review, Journal of Business Research, Journal of Personal Selling & Sales Management, Journal of Macromarketing, Journal of Business Ethics, Journal of Teaching Business Ethics, European Journal of Marketing, Case Research Journal as well as others. She is co-author of Business Ethics: Ethical Decision Making and Cases, Business and Society and Business in a Changing World. She is President Elect of the Academy of Marketing Science and on the Ethics Committee of the American Marketing Association. She also serves as an expert witness in cases dealing with business ethics disputes and has assisted companies in the development of their ethics and compliance programs. Read More…


OC FerrellDr. O.C. Ferrell is the James T. Pursell Eminent Scholar in Ethics and Director of the Center for Organizational Ethical Cultures at the Raymond J. Harbert College of Business at Auburn University. He was previously a University Distinguished Chair in Business Ethics at Belmont University. He is also co-editor of e-businessethics.com, e-businessethics.net, and the Daniels Fund Ethics Initiative at UNM. His academic research focuses on ethical decision making, stakeholder relationships and social responsibility. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, AMS Review, Journal of Public Policy & Marketing, and Academy of Management Executive as well as other journals. He is co-author of several leading textbooks including Marketing-16th edition, Introduction to Business-8th edition, Business Ethics: Ethical Decision Making and Cases-9th edition, and Marketing Strategy-4th edition. He is also writes the Wall Street Journal weekly business ethics reviews and summaries with over 6,000 subscribers to this feature.Read More…


Ryan Hirsch serves as the Operations Director for NASBA’s Center for the Public Trust (CPT). In this role, Mr. Hirsch is responsible for helping develop and execute the organization’s strategic plan, working with the CPT President to prepare and monitor the budget, providing quality assurance for CPT programs and services, guiding the StudentCPT chapter program, and supporting CPT staff in the accomplishment of their professional goals (both individual and organizational). Mr. Hirsch is passionate about utilizing his role at the center, to teach current and future leaders how to identify and effectively respond to ethical dilemmas. Mr. Hirsch earned his Master of Education degree in Leadership and Organizational Performance from Vanderbilt University’s Peabody College. He is currently using these skills to help teach young leaders how to identify and effectively respond to ethical dilemmas. Read More…