Training and Certification Instructors

Alfonzo Alexander leads the Alexander Success Group, Inc. Through this firm, Alexander and his team provide leadership and strategic business consulting and training services for companies throughout the United States. Alexander is a business school graduate of Tennessee Tech University. He also earned an MBA from Lipscomb University and completed an Executive Leadership Program at the Wharton School of the University of Pennsylvania. Alexander is certified through several organizations as a facilitator and is a certified professional coach through Coach Training Alliance. In 2017, he received the Distinguished Alumni award from Delta Mu Delta International Honor Society in Business, and in 2019, he was featured in Southwest The Magazine. Read More..

Dr. Linda Ferrell is a professor and chair of the Marketing Department at the Raymond J. Harbert College of Business at Auburn University. She was previously a University Distinguished Chair in Business Ethics at Belmont University. Her research interests include: marketing and society, social responsibility, and business ethics education. She has published in the Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, AMS Review, Journal of Business Research, Journal of Personal Selling & Sales Management, Journal of Macromarketing, Journal of Business Ethics, Journal of Teaching Business Ethics, European Journal of Marketing, Case Research Journal as well as others. She is co-author of Business Ethics: Ethical Decision Making and Cases, Business and Society and Business in a Changing World. She is President Elect of the Academy of Marketing Science and on the Ethics Committee of the American Marketing Association. She also serves as an expert witness in cases dealing with business ethics disputes and has assisted companies in the development of their ethics and compliance programs. Read More..

Dr. O.C. Ferrell is the James T. Pursell Eminent Scholar in Ethics and Director of the Center for Organizational Ethical Cultures at the Raymond J. Harbert College of Business at Auburn University. He was previously a University Distinguished Chair in Business Ethics at Belmont University. He is also co-editor of e-businessethics.com, e-businessethics.net, and the Daniels Fund Ethics Initiative at UNM. His academic research focuses on ethical decision making, stakeholder relationships and social responsibility. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, AMS Review, Journal of Public Policy & Marketing, and Academy of Management Executive as well as other journals. He is co-author of several leading textbooks including Marketing-16th edition, Introduction to Business-8th edition, Business Ethics: Ethical Decision Making and Cases-9th edition, and Marketing Strategy-4th edition. He is also writes the Wall Street Journal weekly business ethics reviews and summaries with over 6,000 subscribers to this feature. Read More..

Ryan Hirsch

Ryan Hirsch formerly served as the vice president and operations director for NASBA’s Center for the Public Trust (CPT). Currently, he serves as senior director, head of Market Development for Surgent Professional Education. Mr. Hirsch is passionate about teaching current and future leaders how to identify and effectively respond to ethical dilemmas. Mr. Hirsch earned his Master of Education degree in Leadership and Organizational Performance from Vanderbilt University’s Peabody College. He uses these skills to help teach young leaders how to identify and effectively respond to ethical dilemmas. Read More..