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Email Etiquette: Tips and Tricks

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There are days when it may seem too difficult to count how many emails you send and receive. Between putting out the proverbial fires to following-up with leads, your responses and approach are crucial in maintaining a positive, professional relationship. Email etiquette is a key tool in business communications, and this skill must be learned, understood and put into practice daily.

Here are a few ways to master the art of email:

1. Include all necessary contact information in your signature. Your signature should include your name, address, phone and fax number and email address. Including all useful contact information in your signature helps recipients easily find everything they are looking for when attempting to contact you and respond to your inquires.

2. Be sure to always use professional language (this includes in the greeting of the email). Do not use casual, everyday greetings such as “Hey” in your greeting. Remain professional by addressing the recipient(s) by their full name, unless instructed not to, and with a greeting such as “Hello,” “Good Afternoon,” and “Dear.” In addition, using professional language includes the omission of humor. Many times, humor in email can be misread and thus is better to be avoided.

3. Avoid replying to an email when you are feeling a heightened sense of emotion, such as anger or frustration. This state can mutter your intentions or goal. Keep in mind, an email can last forever. You do not want to put something in an email that you will regret later.

4. When possible, reply to an email with 24-48 hours. Of course, there will be circumstances that will not enable you to respond in such a timely manner. However, when possible, it is polite to respond rather quickly.

5. Your subject line should be clear and concise. Inboxes become cluttered with emails from many different sources and one of the best ways to break through that clutter is with a clear subject line that states the purpose of your email.

Facebook Invests Millions in Solar Energy

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Facebook, perhaps the world’s most widely used social media platform, is expanding its global reach in the area of solar power. Recently, this social media platform announced that it is investing heavily in a massive (think 4,600 acres) solar farm in Texas called Prospero Solar. The reason? Facebook says it is moving toward running entirely on renewable energy by the end of next year.

The solar farm is said to have a capacity of 379 megawatts, which is enough to power almost 300,000 homes, will comprise of over three million individual solar panels and will be one of the nation’s largest solar farms. What is even more outstanding is that this will be first time Facebook has invested directly in a renewable energy project. The goal for Facebook is to power its global operations with 100 percent renewable electricity by the end of 2020.

Peter Freed, Energy Strategy Manager at Facebook, recently said, “We are always looking for additional flexibility in the ways that we meet our renewable energy goals.” In addition, Mark Zuckerberg, Facebook’s co-founder, wrote, “Our data centers are already some of the most energy efficient in the world, and last year, we set a goal for all our data centers and offices to use 100 percent renewable energy by 2020. These new solar projects will help us reach that goal.”

The key here is that we must keep pushing ourselves and asking ourselves, “What else we can be doing to help those around us?” Just because you are in a particular profession or have a specific set of skills, does not mean you are limited in your ability to do more and help the communities you surround yourself with. How will you help others today and in the future?

Top Tips to Master Public Speaking

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Currently, the political landscape is buzzing as presidential hopefuls’ campaign across the country for the 2020 election. Some began as underdogs but currently find themselves climbing in the polls, while others began strong but are losing momentum. The entire process is fascinating. What do these candidates have to say? How are they saying it? How do they capture the hearts and minds of voters across the country? Public speaking is an artform, but just like anything else, you can improve with practice.

So, how do you master public speaking? Below are some helpful guidelines to keep in mind.

1. Understand your audience. Learn as much as you can about your listeners. This speech is for them, so be sure to tailor your message to what they care about, what interests them and what will motivate and entice them.

2. Be Yourself. Do not be afraid to let your personality shine. Audiences appreciate and respond to personal touches, such as humor, personal stories, quotes, examples and more. A speaker can establish credibility with the audience when they are perceived as authentic.

3. Practice, practice, practice. Nothing can prepare you more for speaking in front of an audience than practice. Be sure to know the material backward and forward. Once you are familiar with the material, incorporate ways to challenge yourself, such as limiting how many times you look down at your notecards, memorize specific sections while the television is on in the background, and recite the speech while you go for a walk. The more you prepare, and prepare for distractions, the better and more confident you will be when it is time to go on stage.

L’Oréal Chief Ethics Officer to Receive Bill Daniels Being a Difference Award

NASHVILLE and NEW YORK (May 23, 2019) — L’Oréal Senior Vice President & Chief Ethics Officer Emmanuel Lulin will be honored for his commitment to ethical leadership on Tuesday, May 28, as a recipient of the Bill Daniels Being a Difference Award. Presented by the NASBA Center for the Public Trust (CPT), Lulin will receive the award during a private reception held at L’Oréal’s USA Office in New York. Executives representing the CPT and L’Oréal will be on hand during the reception with CPT President Alfonzo Alexander and L’Oréal Executive Vice‐President Frederic Rozé officiating the award presentation.

Recognized as the first UN Sustainable Development Goal Pioneer for Advancing Business Ethics, Lulin has served as L’Oréal’s Chief Ethics Officer since 2007. Lulin, who is also President of the Group’s Human Rights Committee, is credited for cultivating a culture within the world’s leading beauty company centered on L’Oréal’s four guiding principles: Integrity, Respect, Courage and Transparency. He is also responsible for spearheading L’Oréal’s annual World Ethics Day, which unites L’Oréal staff, worldwide and across all levels of the organization, to participate in web discussions on ethics with L’Oréal’s Chairman and CEO, Jean-Paul Agon.

In 2015, Lulin, received the prestigious Carol. R. Marshall Innovation in Ethics Award. Under his leadership, L’Oréal has been recognized 10 times as one of the World’s Most Ethical Companies by Ethisphere Institute, with the most recent recognition received in 2019.

Lulin holds a Master of Laws from Chicago University and a law degree from the French Universities of Paris I (Panthéon-Sorbonne) and Paris II (Assas) and was admitted into the Paris Bar in 1988. He previously practiced as a corporate and tax attorney for Debevoise & Plimpton in Paris and New York before joining L’Oréal in 1999. Lulin has served on the Board of the Ethics & Compliance Officer Association in the United States and on the Board of the Cercle Ethique des Affaires in France. He has chaired the Global Business Conduct Council of the Conference Board.

Lulin was also at the origin of the first legal degree in Business Ethics in the world, at Université de Cergy-Pontoise. Today he is a board member of the Ethics and Compliance Initiative, Washington DC metro area. He also sits on the MEDEF’s Governance Committee in France.

Established in 2006, the CPT’s Being a Difference Award honors business leaders annually for their exceptional contributions to ethical leadership in their business and community. The award program is sponsored by the Daniels Fund and named in honor of its founder, Bill Daniels. Click Here to learn more about the award and past award recipients.

For further information and media credentials, please contact:
Marie Langlais, Corporate Media Relations Manager
Phone: +33 (0) 1 47 56 82 93

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L’Oréal Chief Ethics Officer to Receive Bill Daniels Being a Difference Award

National Student Video Competition Announces 2019 Winners

NASHVILLE, TENN. (April 30, 2019) — The NASBA Center for the Public Trust (CPT) is pleased to announce the winners of its 2019 Ethics in Action Video Competition. First launched in 2010, the annual competition seeks creative video entries showcasing examples of ethical behavior in the business world. The competition is open to undergraduate and graduate students (across all disciplines) attending colleges and universities throughout the United States.

This year, the CPT received a total of 94 video submissions from over 20 college and universities, nationwide, resulting in nearly seven thousand site visits. The awards categories include: Short Film (1-3 minutes), Commercial (59 seconds or less), Viewer’s Choice Short Film (1-3 minutes) and Viewer’s Choice Commercial (59 seconds or less). For the Viewer’s Choice categories, the public viewed and voted for their favorite video submission.

Winners of the 2019 Ethics in Action Video Competition include the following:

Short Film Category (1-3 Minutes)
First Place: Fake It Until You Make It … Or Until You Get Caught … , Tennessee Tech University
Runner Up: Management Pressure in the Workplace, University of Northern Colorado

Commercial Category (59 Seconds or Less)
First Place: Ethical Dilemma, University of Central Florida
Runner Up: Hiring Inequality, University of Louisiana, Lafayette

Viewer’s Choice Short Film (1-3 Minutes)
First Place: Ethics in Data Analysis, University of Northern Colorado
Runner Up: Ethics in the Small Things, Ohio University

Viewer’s Choice Commercial (59 Seconds or Less)
First Place: Get Ethics, University of Wyoming
Runner Up: Common Conflicts of Interest, University of Northern Colorado

Sponsored by Lipscomb University’s Dean Institute for Corporate Governance and Integrity, prizes will be awarded to the winning teams.

“The CPT team and judges were so impressed with all of the video submissions,” said CPT Student Programs Manager, Ashley Metivier. “The topics and content covered allowed students be creative while practicing ethical decision making. Congratulations to all of our winners!” she added.

Since 2005, the CPT has encouraged leaders to support ethical business practices, by conducting a variety of collegiate and professional programs, such as the Ethics in Action Video Competition and the recently launched Ethical Leadership Training & Certification Program for professionals.

To learn more about the NASBA Center for the Public Trust (CPT), visit:

About NASBA Center for the Public Trust
The NASBA Center for the Public Trust (CPT) is a non-profit organization whose mission is to champion the public trust by advancing ethical leadership in business, institutions and organizations.

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National Student Video Competition Announces 2019 Winners

Ethics Education is as Valuable as Ever

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Ethics in the workplace is a universal concern. There is not one industry that does not, or has not, benefited from the practice of ethical behavior. Recently, ethics in the workplace gained additional exposure as the American Society of Association Executives (ASAE) announced two changes to its Certified Association Executive (CAE) Program. The updates include changes to the program’s Assessment System and the Renewal Policy.

The revised Renewal Policy now includes an ethics requirement, which will be mandatory for renewal and included as part of the 40 credits that are required for each CAE renewal cycle, beginning with certificates due to renew in 2020. According to the ASAE, this is part of “a commitment to a key cornerstone of the association management industry and the CAE credential.”

“The CAE Commission recognizes that executives come to the association world through many paths, often gaining valuable experience outside of our industry. Thus, the CAE Program should acknowledge these transferable skills and experience, while also continuing to shine light on the ethical responsibilities association professionals of all levels are charged to uphold,” said Lowell Aplebaum, CAE, CPF, Chair of the CAE Commission and Chief Executive Officer & Strategy Catalyst of Vista Cova.

Founded in 1960, the CAE Program is designed to “elevate professional standards” and “enhance individual performance.” To this day, the program continues to evolve and reflect the constant changes affecting the practice of association management. We have all read articles that discuss the ethical crises in both the nonprofit and for-profit sectors. As such, this credential continues to demonstrate to the public that a professional has considerable knowledge in understanding how to manage an association in changing and challenging times.

The NASBA Center for the Public Trust (CPT) applauds the ASAE for their commitment to producing more ethical leaders and for emphasizing what the CPT continues to achieve with its programming.


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Ethics Matters

March/April 2019

University of Northern Colorado Practices
Ins and Outs of Networking
CPT Student Programs Manager, Ashley Metivier, joined students at the University of Northern Colorado for an interactive presentation focused on networking. Students learned what she keeps in her networking toolbox and practiced firsthand what it takes to be
a great networker.

Lipscomb University Wages Pros and Cons
Students at Lipscomb University StudentCPT discussed the ethical implications of
established minimum wages. They watched videos that argued both sides of the conflict
and then split up into small groups to discuss it further.

Colorado Mesa: “What is…Ethics?”
Colorado Mesa StudentCPT leaders taught
their members about ethics using a homemade
Jeopardy game!

LEAD WITH INTEGRITY: A Perspective on the Clash of Ethics & Academic Entry

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Ethics Matters

March/April 2019

The recent college-entry scandal implicating dozens of affluent parents, top school recruiters and coaches, and educational testing proctors shines a light on the unfortunate direction ethics has taken in this country. Multimillions of dollars were illegally paid by and to individuals who, in many instances, are considered role models – making the academic scandal even more of a concern.

In each case portrayed in the media, the parent(s) who were allegedly involved can be considered a significant success in their fields, ranging from CEO-level businessmen and women to nationally recognized actors. Also, the coaches allegedly involved are from some of the most prestigious colleges and sports programs in the country, if not the world.

Some have portrayed the scandal as parents, albeit well-off ones, simply trying to do what is best for their children. In reality, what the whole sordid experience really illustrates is the ‘succeed at any cost’ ethical mentality, which has prevailed all too often, in too many sectors of our lives, and in the lives of our children.

At the end of the day, much will be said and done, and punishment will likely be meted out to those who acted unethically. Unfortunately, the key underlying issues will remain. Where will we find the role models to help guide our future business and political leaders? How will we show that ‘succeed at any cost’ is not really succeeding?

Let’s not mince words – in the instance of the academic entry scandal, the alleged participants knew they were acting unethically. Some were even wiretapped, confirming their involvement. Because many students work hard to achieve academic success, we should not let this academic scandal taint the many, hardworking, ethical and sincere students who rightfully earned their way into college the honest way.

Through student chapters at more than 40 colleges around the country, the the
NASBA Center for the Public Trust (CPT) helps students understand that ethical leadership is sustainable leadership. By embracing and celebrating best ethical business practices and individuals who personify those practices, students find actual, ethical role models they can emulate. The CPT is committed to making a difference for students, our future leaders.

Joseph P. Petito
Retired Principal – Public Policy,
PricewaterhouseCoopers LLP

Alfonzo D. Alexander
President, NASBA Center for the Public Trust
Chief Ethics and Diversity Officer, NASBA

Janessa Harkley – Alumni Spotlight

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Ethics Matters

March/April 2019

Janessa Harkley, a campus recruiter for Dixon Hughes Goodman LLP (DHG), is an alumna of the StudentCPT program and this month’s Alumni Spotlight. Currently at DHG, Harkley attracts top talent on various campuses and leads campus recruiting efforts. A graduate of North Carolina Agricultural and Technical State University, she earned a bachelor’s degree in accounting.

To become better acquainted with Harkley, read her partial interview below. To read the interview in its entirety, visit

Tell us about your experience in the StudentCPT program. Would you recommend it to other students and if so, why? The program helped develop me as a person and as a young professional. Yes, I would strongly recommend the StudentCPT program to students. The StudentCPT program really prepares students to face ethical dilemmas head-on, as well as shape them into the ethical people and professionals that they desire to become.

Tell us about the StudentCPT Leadership Conference. What was your favorite part or memory from that experience? The StudentCPT conference was amazing. It was my first time in Colorado, so I was very excited. I was also a little nervous because I wasn’t sure what to expect. But, that quickly changed as soon as I went down to the lobby for registration and took a selfie with the CPT staff and the camera man! That is a moment that I will never forget and one of my favorite moments.

To read the interview in its entirety, please visit

CPT President Featured in Southwest The Magazine

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Ethics Matters

March/April 2019

“For optimal success in your career, your work has to correlate with your purpose.”
– Alfonzo Alexander

Alfonzo Alexander, CPT President, was recently featured in the February edition of Southwest Airline’s inflight magazine, Southwest The Magazine. The A-List Preferred flyer frequently uses Southwest Airlines as he travels for NASBA and CPT obligations as well as family vacations. Alexander talked about his Southwest favorites, such as priority boarding and the open seating policy. He also talked about his philosophy for career success, “For optimal success in your career, your work has to correlate with your purpose.” To read the full article, visit