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L’Oréal Chief Ethics Officer to Receive Bill Daniels Being a Difference Award

NASHVILLE and NEW YORK (May 23, 2019) — L’Oréal Senior Vice President & Chief Ethics Officer Emmanuel Lulin will be honored for his commitment to ethical leadership on Tuesday, May 28, as a recipient of the Bill Daniels Being a Difference Award. Presented by the NASBA Center for the Public Trust (CPT), Lulin will receive the award during a private reception held at L’Oréal’s USA Office in New York. Executives representing the CPT and L’Oréal will be on hand during the reception with CPT President Alfonzo Alexander and L’Oréal Executive Vice‐President Frederic Rozé officiating the award presentation.

Recognized as the first UN Sustainable Development Goal Pioneer for Advancing Business Ethics, Lulin has served as L’Oréal’s Chief Ethics Officer since 2007. Lulin, who is also President of the Group’s Human Rights Committee, is credited for cultivating a culture within the world’s leading beauty company centered on L’Oréal’s four guiding principles: Integrity, Respect, Courage and Transparency. He is also responsible for spearheading L’Oréal’s annual World Ethics Day, which unites L’Oréal staff, worldwide and across all levels of the organization, to participate in web discussions on ethics with L’Oréal’s Chairman and CEO, Jean-Paul Agon.

In 2015, Lulin, received the prestigious Carol. R. Marshall Innovation in Ethics Award. Under his leadership, L’Oréal has been recognized 10 times as one of the World’s Most Ethical Companies by Ethisphere Institute, with the most recent recognition received in 2019.

Lulin holds a Master of Laws from Chicago University and a law degree from the French Universities of Paris I (Panthéon-Sorbonne) and Paris II (Assas) and was admitted into the Paris Bar in 1988. He previously practiced as a corporate and tax attorney for Debevoise & Plimpton in Paris and New York before joining L’Oréal in 1999. Lulin has served on the Board of the Ethics & Compliance Officer Association in the United States and on the Board of the Cercle Ethique des Affaires in France. He has chaired the Global Business Conduct Council of the Conference Board.

Lulin was also at the origin of the first legal degree in Business Ethics in the world, at Université de Cergy-Pontoise. Today he is a board member of the Ethics and Compliance Initiative, Washington DC metro area. He also sits on the MEDEF’s Governance Committee in France.

Established in 2006, the CPT’s Being a Difference Award honors business leaders annually for their exceptional contributions to ethical leadership in their business and community. The award program is sponsored by the Daniels Fund and named in honor of its founder, Bill Daniels. Click Here to learn more about the award and past award recipients.

For further information and media credentials, please contact:
Marie Langlais, Corporate Media Relations Manager
Phone: +33 (0) 1 47 56 82 93

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L’Oréal Chief Ethics Officer to Receive Bill Daniels Being a Difference Award

National Student Video Competition Announces 2019 Winners

NASHVILLE, TENN. (April 30, 2019) — The NASBA Center for the Public Trust (CPT) is pleased to announce the winners of its 2019 Ethics in Action Video Competition. First launched in 2010, the annual competition seeks creative video entries showcasing examples of ethical behavior in the business world. The competition is open to undergraduate and graduate students (across all disciplines) attending colleges and universities throughout the United States.

This year, the CPT received a total of 94 video submissions from over 20 college and universities, nationwide, resulting in nearly seven thousand site visits. The awards categories include: Short Film (1-3 minutes), Commercial (59 seconds or less), Viewer’s Choice Short Film (1-3 minutes) and Viewer’s Choice Commercial (59 seconds or less). For the Viewer’s Choice categories, the public viewed and voted for their favorite video submission.

Winners of the 2019 Ethics in Action Video Competition include the following:

Short Film Category (1-3 Minutes)
First Place: Fake It Until You Make It … Or Until You Get Caught … , Tennessee Tech University
Runner Up: Management Pressure in the Workplace, University of Northern Colorado

Commercial Category (59 Seconds or Less)
First Place: Ethical Dilemma, University of Central Florida
Runner Up: Hiring Inequality, University of Louisiana, Lafayette

Viewer’s Choice Short Film (1-3 Minutes)
First Place: Ethics in Data Analysis, University of Northern Colorado
Runner Up: Ethics in the Small Things, Ohio University

Viewer’s Choice Commercial (59 Seconds or Less)
First Place: Get Ethics, University of Wyoming
Runner Up: Common Conflicts of Interest, University of Northern Colorado

Sponsored by Lipscomb University’s Dean Institute for Corporate Governance and Integrity, prizes will be awarded to the winning teams.

“The CPT team and judges were so impressed with all of the video submissions,” said CPT Student Programs Manager, Ashley Metivier. “The topics and content covered allowed students be creative while practicing ethical decision making. Congratulations to all of our winners!” she added.

Since 2005, the CPT has encouraged leaders to support ethical business practices, by conducting a variety of collegiate and professional programs, such as the Ethics in Action Video Competition and the recently launched Ethical Leadership Training & Certification Program for professionals.

To learn more about the NASBA Center for the Public Trust (CPT), visit:

About NASBA Center for the Public Trust
The NASBA Center for the Public Trust (CPT) is a non-profit organization whose mission is to champion the public trust by advancing ethical leadership in business, institutions and organizations.

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National Student Video Competition Announces 2019 Winners

Ethics Education is as Valuable as Ever

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Ethics in the workplace is a universal concern. There is not one industry that does not, or has not, benefited from the practice of ethical behavior. Recently, ethics in the workplace gained additional exposure as the American Society of Association Executives (ASAE) announced two changes to its Certified Association Executive (CAE) Program. The updates include changes to the program’s Assessment System and the Renewal Policy.

The revised Renewal Policy now includes an ethics requirement, which will be mandatory for renewal and included as part of the 40 credits that are required for each CAE renewal cycle, beginning with certificates due to renew in 2020. According to the ASAE, this is part of “a commitment to a key cornerstone of the association management industry and the CAE credential.”

“The CAE Commission recognizes that executives come to the association world through many paths, often gaining valuable experience outside of our industry. Thus, the CAE Program should acknowledge these transferable skills and experience, while also continuing to shine light on the ethical responsibilities association professionals of all levels are charged to uphold,” said Lowell Aplebaum, CAE, CPF, Chair of the CAE Commission and Chief Executive Officer & Strategy Catalyst of Vista Cova.

Founded in 1960, the CAE Program is designed to “elevate professional standards” and “enhance individual performance.” To this day, the program continues to evolve and reflect the constant changes affecting the practice of association management. We have all read articles that discuss the ethical crises in both the nonprofit and for-profit sectors. As such, this credential continues to demonstrate to the public that a professional has considerable knowledge in understanding how to manage an association in changing and challenging times.

The NASBA Center for the Public Trust (CPT) applauds the ASAE for their commitment to producing more ethical leaders and for emphasizing what the CPT continues to achieve with its programming.


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Ethics Matters

March/April 2019

University of Northern Colorado Practices
Ins and Outs of Networking
CPT Student Programs Manager, Ashley Metivier, joined students at the University of Northern Colorado for an interactive presentation focused on networking. Students learned what she keeps in her networking toolbox and practiced firsthand what it takes to be
a great networker.

Lipscomb University Wages Pros and Cons
Students at Lipscomb University StudentCPT discussed the ethical implications of
established minimum wages. They watched videos that argued both sides of the conflict
and then split up into small groups to discuss it further.

Colorado Mesa: “What is…Ethics?”
Colorado Mesa StudentCPT leaders taught
their members about ethics using a homemade
Jeopardy game!

LEAD WITH INTEGRITY: A Perspective on the Clash of Ethics & Academic Entry

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Ethics Matters

March/April 2019

The recent college-entry scandal implicating dozens of affluent parents, top school recruiters and coaches, and educational testing proctors shines a light on the unfortunate direction ethics has taken in this country. Multimillions of dollars were illegally paid by and to individuals who, in many instances, are considered role models – making the academic scandal even more of a concern.

In each case portrayed in the media, the parent(s) who were allegedly involved can be considered a significant success in their fields, ranging from CEO-level businessmen and women to nationally recognized actors. Also, the coaches allegedly involved are from some of the most prestigious colleges and sports programs in the country, if not the world.

Some have portrayed the scandal as parents, albeit well-off ones, simply trying to do what is best for their children. In reality, what the whole sordid experience really illustrates is the ‘succeed at any cost’ ethical mentality, which has prevailed all too often, in too many sectors of our lives, and in the lives of our children.

At the end of the day, much will be said and done, and punishment will likely be meted out to those who acted unethically. Unfortunately, the key underlying issues will remain. Where will we find the role models to help guide our future business and political leaders? How will we show that ‘succeed at any cost’ is not really succeeding?

Let’s not mince words – in the instance of the academic entry scandal, the alleged participants knew they were acting unethically. Some were even wiretapped, confirming their involvement. Because many students work hard to achieve academic success, we should not let this academic scandal taint the many, hardworking, ethical and sincere students who rightfully earned their way into college the honest way.

Through student chapters at more than 40 colleges around the country, the the
NASBA Center for the Public Trust (CPT) helps students understand that ethical leadership is sustainable leadership. By embracing and celebrating best ethical business practices and individuals who personify those practices, students find actual, ethical role models they can emulate. The CPT is committed to making a difference for students, our future leaders.

Joseph P. Petito
Retired Principal – Public Policy,
PricewaterhouseCoopers LLP

Alfonzo D. Alexander
President, NASBA Center for the Public Trust
Chief Ethics and Diversity Officer, NASBA

Janessa Harkley – Alumni Spotlight

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Ethics Matters

March/April 2019

Janessa Harkley, a campus recruiter for Dixon Hughes Goodman LLP (DHG), is an alumna of the StudentCPT program and this month’s Alumni Spotlight. Currently at DHG, Harkley attracts top talent on various campuses and leads campus recruiting efforts. A graduate of North Carolina Agricultural and Technical State University, she earned a bachelor’s degree in accounting.

To become better acquainted with Harkley, read her partial interview below. To read the interview in its entirety, visit

Tell us about your experience in the StudentCPT program. Would you recommend it to other students and if so, why? The program helped develop me as a person and as a young professional. Yes, I would strongly recommend the StudentCPT program to students. The StudentCPT program really prepares students to face ethical dilemmas head-on, as well as shape them into the ethical people and professionals that they desire to become.

Tell us about the StudentCPT Leadership Conference. What was your favorite part or memory from that experience? The StudentCPT conference was amazing. It was my first time in Colorado, so I was very excited. I was also a little nervous because I wasn’t sure what to expect. But, that quickly changed as soon as I went down to the lobby for registration and took a selfie with the CPT staff and the camera man! That is a moment that I will never forget and one of my favorite moments.

To read the interview in its entirety, please visit

CPT President Featured in Southwest The Magazine

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Ethics Matters

March/April 2019

“For optimal success in your career, your work has to correlate with your purpose.”
– Alfonzo Alexander

Alfonzo Alexander, CPT President, was recently featured in the February edition of Southwest Airline’s inflight magazine, Southwest The Magazine. The A-List Preferred flyer frequently uses Southwest Airlines as he travels for NASBA and CPT obligations as well as family vacations. Alexander talked about his Southwest favorites, such as priority boarding and the open seating policy. He also talked about his philosophy for career success, “For optimal success in your career, your work has to correlate with your purpose.” To read the full article, visit

2019 CPT Golf Classic

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Ethics Matters

March/April 2019

The CPT provides transformative leadership and ethics training to high-potential college students through the Student Center for the
Public Trust (StudentCPT). Participating in the 2019 CPT Golf Classic on Monday, July 8, will help develop our next generation of business leaders. Student members learn how to navigate ethical dilemmas by developing their leadership and decision-making skills. Your support will make a tremendous difference for students and American businesses in the future.

Sign up today at

For more information or questions, contact Sara Irving at

Good News: Amazon Announces Plan to Reduce Carbon Footprint

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Ethics Matters

March/April 2019

The retail giant has plans to go green! Amazon recently announced it would like half of its shipments to become carbon neutral by 2030. How do they plan to do this? The retailer, which has nicknamed the project “Shipment Zero,” plans to use renewable energy and the use of electric vans. Currently, Amazon’s commitment to sustainability is evident with its use of Frustration Free Packaging, solar panels on the rooftops of its fulfillment centers and its network of solar and wind farms.

According to Amazon’s website, they have over 200 scientists, engineers and product designers dedicated exclusively to inventing new ways to leverage their scale for the good of customers and the planet. Ultimately, the company has plans to be powered entirely by renewable energy.

Board Spotlight – Coalter Baker, CPA

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Ethics Matters

March/April 2019

Coalter Baker was born and raised in Austin, TX, and graduated with a degree in accounting from the University of Texas. Since then, Baker has had a very full career and says, “It is so much more than numbers. This is a learned profession that allows us to help people solve problems in their financial lives.”

Become better acquainted with Baker and his journey to becoming the leader that he is today. The full interview can be found on

Tell us a little about yourself.
I was then very honored when the Governor of Texas asked me to join the Texas Board of Accountancy in 2003. I approached my service on the Board very seriously and had the chance to serve and chair several committees and task forces, as well as serve as presiding officer over the 11 years I served.

Once I became involved with NASBA, I experienced opportunities I never thought were possible. To date, I have served on many committees and as a NASBA representative to the AICPA Professional Ethics Executive Committee.

How did you become involved with the NASBA Center for the Public Trust?
The CPT is very visible at all NASBA functions. Its goals and objectives advance the ethical ideals that our profession should hold and begin training the next generation at a time when they are besieged with personal conflicts almost daily. I have been fortunate to get to know Alfonzo Alexander and the CPT is an extension of his heart.

What characteristics should every leader possess?
“Listen, Learn and Lead.” And always do it with a smile!

Which book should every leader read?
River of Doubt follows the trials, tribulations and near-death experience of President Teddy Roosevelt in his quest to explore South America. Reading this book, you feel involved in the mission.

Why should leaders be involved in the CPT?
When CPT students speak at NASBA functions, they appear to have a high level of
self-esteem and are focused on who they are and how they can be a part of solutions. People of any age could benefit from a connection with people who have goals to lead
us into the future.