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Caroline’s Carts Rolling into Target Stores This Month

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Courtesy of

Courtesy of

Picture this: You are running around the aisles of your neighborhood grocery store to pick up a few items to get you and your family through the week. You are forced to maneuver a grocery cart carrying your 2 year old son and a week’s worth of food. But, that’s not all. With your other hand, you’re also pushing a wheelchair that holds your special needs daughter, and at the same time, trying to clear a path for other busy shoppers. Sounds impossible, right?

That is exactly what inspired stay-at-home mom and inventor, Drew Ann Long, to create the concept for Caroline’s Cart. Caroline’s Carts are specially designed grocery carts for older special needs children and adults. These carts alleviate some of the physical stresses that can be associated with a simple grocery run. Parents and caregivers are given the opportunity to shop with freedom and ease with their loved ones.

Drew Ann, her husband and Technibuilt, the largest grocery cart manufacturer in the world, teamed up and made this mom’s vision a reality. Beginning this week, Caroline’s Carts will be rolling into almost every domestic Target retail store. Target joins other leading retailers, including Ingle’s, Kroger, Publix, Trader Joe’s, Whole Foods and others who have already elected to offer these carts in some of their stores.

The buggy was named after Drew Ann’s daughter, Caroline. Caroline is a radiant 7 year old, who has Rett syndrome, a neurological disorder that limits an individual’s ability to speak, walk, eat or breath easily.

Thanks to Caroline’s Carts, many families just like the Longs, will be comforted by this new vehicle and will be able to treasure their shopping experience.

The CPT commends the leaders at the companies carrying Caroline’s Carts for promoting inclusion for those with disabilities. These leaders are demonstrating that valuing and respecting the needs of their customers is a high priority. Ultimately, these decisions made by upper management help shape the culture of organizations, by showing employees how to provide a great experience for all customers.

Ashley Metivier
Activities Coordinator, NASBA Center for the Public Trust (CPT)