NASBA Center For Public Trust 
Ethics Matters
May/June 2015
The NASBA Center for the Public Trust (CPT) is pleased to announce the winners of its Sixth Annual Ethics in Action Viral Video Competition, sponsored by the Dean Institute for Corporate Governance and Integrity.
This year’s competition generated video entries from 35 teams, hailing from 11 different colleges and universities: Colorado Mesa University, Colorado State University, Florida State College at Jacksonville, Florida State University, Liberty University, Lipscomb University, Texas A&M, University of Colorado at Colorado Springs, University of Miami, University of New Mexico and Utah State University.
Four winners were selected by a panel of expert judges, while over 2,000 public votes were cast to select four different winners for the Viewer’s Choice Awards.
Short Film Category Winners (2-4 Minutes)
1st Place Grand Prize ($1,000) – Utah State University
Should One Tweet Be Worth a Career?
Runner Up ($500) – University of Colorado, Colorado Springs
The Consequences of Insider Trading (The Tragedy of Mr. Ethan Anderson)
Viewer’s Choice 1st Place ($700) – Lipscomb University
Discrimination in the Workplace
Viewer’s Choice Runner Up ($300) – Colorado State University
Gold Bricks
Commercial Category Winners (1 Minute or Less)
1st Place Grand Prize ($800) – Utah State University
Bribery and Corruption
Runner Up ($400) – Lipscomb University
Words Hurt Too
Viewer’s Choice 1st Place ($500) – Florida State University
Social Media in the Workplace
Viewer’s Choice Runner Up ($200) – University of Colorado, Colorado Springs
Ethical Products
Congratulations to all of this year’s participants and prize winners. The CPT applauds everyone who created a video that demonstrated why ethical leadership is so important in business.
In a unique twist, the CPT faced its own ethical dilemma when the video marketing strategies of some of the teams were called into question, during the viewer’s choice voting period. This also provided the CPT with an opportunity to demonstrate the process ethical leaders use to make decisions. To do this, the CPT created its own video and posted commentary about the process on its website.
To view these blogs and videos, visit our Lead With Integrity Blog and let us know how you would have responded to this scenario.