NASBA Center For Public Trust 
Ethics Matters
Q3 2023
Sharrona Reaves serves as director of programs and development for the NASBA Center for the Public Trust (CPT). In her role, Reaves is responsible for ensuring quality delivery of all CPT professional programs and services, assisting the CPT president with new business and development initiatives, budget preparation and implementation of fundraising efforts. She also serves as the staff liaison to StudentCPT chapter advisors, student officers and chapter members on various campuses.
Before joining the CPT, Reaves served as general manager for the Rhino Hospitality Group in Savannah, GA, where she developed and implemented standards and practices for the hiring, training and onboarding of 12 fine dining boutique lounges and restaurants. As general manager, Reaves was also responsible for overseeing the management teams and operations at each location.
In her previous role as a college women’s basketball coach and top recruiter, Reaves was known for successfully implementing standards and overseeing the recruiting operations for some of the top women’s basketball programs in the country. Having the opportunity to help build and establish the West Virginia women’s basketball program to national visibility from 2003-2006 as the recruiting coordinator, Reaves developed a recruiting system that she carried with her while serving as the recruiting coordinator at Mississippi State University and the University of Tennessee. While at Mississippi State, she was a part of the 2010 Sweet 16 team and successfully signed Top 20 recruiting classes. In her role as recruiting coordinator at the University of Tennessee, Reaves helped construct and coordinate the recruiting of an ESPN #1 and #4 class in the nation. After spending 20 years traveling the U.S. and abroad recruiting and building relationships with coaches and administrators, Reaves retired from coaching in 2019.
Reaves received her degree in communications from the University of Alabama and was a student-athlete on the women’s basketball team. She is also a member of the 1994 Alabama Women’s Basketball Final Four team. A native of Middle Tennessee, Reaves is the mother of two, a son and daughter, and enjoys attending live music events and podcasting in her spare time.