Scandals involving major U.S. companies have turned a harsh light on the matter of ethics – or the lack of ethics – in business. These scandals have tarnished the reputations of companies in the financial services, insurance, energy and accounting industries, and the leaders of these companies have paid a hefty price – from fines to prison and financial ruin. They also have spurred business schools across the country to look at ways to create business leaders who will do the right thing in general and understand that every business decision has societal consequences.
Florida State University’s College of Business is among a growing number of schools placing renewed emphasis on building an ethical foundation that allows students to integrate information and lessons from practical courses with a societal perspective. In 2011, this emphasis led to the creation of a new Master’s in Marketing (MSM) with a focus on corporate reputation management. Now, the college is partnering with the National Association of State Boards of Accountancy (NASBA) Center for the Public Trust (CPT), whose mission is to “champion the public trust by advancing ethical leadership in business, institutions and organizations.”
Read Full Article
Florida State University to Establish StudentCPT Chapter