NASBA Center For Public Trust 
Michael S. Josephson, founder of the Josephson Institute and CHARACTER COUNTS! CEO, received the NASBA Center for the Public Trust (CPT) Being A Difference Award for his extensive outreach and influence in character education and ethics on February 18, 2009.
Josephson, retired from his dual careers as a law professor and publishing entrepreneur, works as a full-time volunteer for the Institute. Along with founding the Institute, he is credited with creating national youth programs CHARACTER COUNTS! (CC!) and Pursuing Victory With Honor (PVWH). CC! is the nation’s leading character education framework and reaches seven million youth, while virtually every U.S. athletic organization endorses PVWH.
“He demonstrates a desire to improve the communities in which we work and live,” Alfonzo Alexander, NASBA CPT vice president said. “Michael Josephson is being a difference, which is greater than making a difference.”
Josephson was the lead expert on a 2004 “PrimeTime Live” special and has been featured on “ABC World News Tonight,” “Fox News Live,” “CBS Evening News” and “ESPN Sports Zone.” He has been quoted in Time magazine and Der Spiegel. Also, a popular commentator, Josephson speaks to listeners daily through his Gabriel Award winning radio spots.
In addition, Josephson has authored a number of books, including The Best Is Yet to Come, You Don’t Have to Be Sick to Get Better!, Making Ethical Decisions and Becoming an Exemplary Peace Officer. He also coauthored Parenting to Build Character in Your Teen.
About Josephson Institute
The Josephson Institute develops and delivers services and materials to increase ethical commitment, competence, and practice in all segments of society. A nonpartisan and nonsectarian 501(c)(3) nonprofit organization, the Institute is funded by individual donations, foundation and corporate grants, fees and contributions for services, and sales of publications, curricular materials, and other products.